A Trailblazing Teacher and Finding #GirlPower

A Trailblazing Teacher and Finding #GirlPower

Power can be a dangerous thing. I’m not talking about a steamrolling power that comes from money or position. The kind of power I found comes from inside; it is a power that can be found, but not granted. People can be threatened by those who embrace this power and, as a result, often try to derail their efforts. But that’s no reason to turn your back on moments or even glimpses of power.

My teacher gave me courage to find my power. I have, at times, shied away from it and suffered because I embraced it, but I’ll never regret finding it. #strongwoman

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A Story of Shopping at Amazon.com

A Story of Shopping at Amazon.com

Are you looking for a hot topic to debate with your family and friends over the holidays? Amazon could be the perfect choice. Some people see this giant online retailer as the beast that steamrolled brick and mortar commerce. Others are angry about Amazon’s recent and very public search for a city to host its new headquarters. While Amazon is certainly on many naughty lists this year, I’m still stuck on how and why this online retailer commands such a loyal following.

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Content Strategy and the Stakeholder Matrix

Content Strategy and the Stakeholder Matrix

Content strategy impacts many different people within an organization. The content strategist is not an island working alone to roll out massive changes. The content strategist is not an authoritarian taskmaster who can hand out directives and wait for her/his coworkers to implement the changes. Rather, an effective content strategy is a collaborative task and the strategist must be a team player.

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Cross-Cultural Limits of Technology

Though technology can help a communicator become familiar with the language of a different culture, technology can’t replicate a true cross-cultural approach. For example, an app can translate the words in a document, but it can’t anticipate how a document will be received by the target audience. It can’t reduce wordiness, eliminate jargon, or clarify vague references.

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Web 2.0 and the Social Media Wildfire

Web 2.0 and the Social Media Wildfire

As a frequent user of social media, I recognize the potential benefits of Web 2.0. The idea that everybody has a voice seems pretty consistent with a functioning democracy and perhaps a marketing strategy that targets all potential stakeholders. But that means EVERYBODY has a voice. In this sense, there might be no easy way to safeguard against false or unchecked information spreading like wildfire.

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